A spacious and bright venue for a project based on innovation and material research. The inauguration cocktail last December reaped the expected success.
The power of beauty is that it knows no limits. Zenucchi multiplies its proposal and lands in a new prestigious space in Brescia. In fact, the long-awaited inauguration of the showroom in via Orzinuovi was held on 15 December, joining the already well-known locations in Bergamo, Milan and Brescia itself, where Poltrona Frau was present. And, as expected, the event was well attended, attracting hundreds of people including customers, industry professionals and the curious.
Located on one of the city’s main roads, the spacious showroom in Brescia, whose strong points are linearity and class, is arranged on two levels. The large windows that eliminate barriers to the outside world, creating a ‘natural’ frame for the elegant display, are highly characteristic.
The conversation was all about beauty, and Zenucchi is to all intents and purposes an extraordinary interpreter of it. And you can already find valuable examples of this in the venue that has just opened its doors. The guiding values that have always driven the company, namely research, experimentation and material innovation, are on show here.
The showroom aims to become the reference point for customers who want advice, support and “pampering” in the various stages of building their home. Zenucchi proposes a path whose main goal is the satisfaction and gratification of people who want to enjoy their homes.
As always, the most recent project is also the most complete. This is because Zenucchi’s approach is constantly evolving and is based on the knowledge that there is always room for improvement. The goal is therefore to simply aim for the best.
Looking more in depth at the details of the architectural design, the Brescia showroom shows a more detailed research of the material: in fact, there are valuable coverings such as natural stones, woods, metals, fabrics, everything contaminated by the best brands on the design scene. Conceived as a two-storey house, it features a double-height area heated by a special hanging fireplace. Even the lighting is modelled on that of a private home: on the ceiling only a few beams of architectural lighting by Flos with diffused and spot lighting, accompanied by decorative lighting with table, floor and hanging lamps.
And in a general atmosphere of relaxation, elegance reigns supreme with the proposals of the 85 brands including Boffi, Porro, Poltrona Frau, Gallotti&Radice, Acerbis International and Molteni. In a word, quality, combined with the desire for contemporary living. Today in an even more complete way…