With the opening of the new flagship store at Scalo Milano, the Molteni Group takes a significant step in the ambitious project to upgrade its distribution network. Scalo Milano is a new metropolitan district, fully integrated in the urban landscape, that aims to be the first shopping district capable of bringing together the great products of Made in Italy: fashion, good food, design and a touch of art. The space, opened with the collaboration of Zenucchi Design Code, covers an area of 300 square metres and is inspired by domestic architecture. A single-storey project designed as a large contemporary house. The fluid space flows inside clever perspective views. The visitor moves through a sensory journey of light and shade, delicate tones and colourful accents, formal rigour and domestic warmth. The transparencies created by the window, a graphic sign by Vincent Van Duysen, creative director of Molteni&C | Dada, now part of the coordinated image of the two companies, starting with the advertising campaign, is an element of great impact. Natural and sophisticated materials, such as glass, weathered wood and resin, chiaroscuro sands and warm greys alternate with bright touches of colour.